Features of the Advertising Discourse.
| dc.contributor.author | Tsyntar Natalia | |
| dc.date.accessioned | 2026-10-30T21:11:18Z | |
| dc.date.issued | 2026-05-01 | |
| dc.description | In modern linguistics the concept of discourse is pivotal and is defined as "a communicative event that can be described either as a sequence of interrelated speech acts (or utterances) or as a specific sequence of sentences" [1, p. 138]. In this sense, discourse encompasses not only the text but also the conditions of its production and perception, the positions of the participants and their goals and strategies. Similarly, T. van Dijk emphasizes that many properties of a sentence cannot be explained without considering the "structures of other sentences in the discourse or conversation," as well as the global organization of the text [2, p. 3]. Thus, discourse is viewed as a sequence of utterances united by a common meaning and communicative purpose. | |
| dc.identifier.uri | https://dspace.chnu.edu.ua/handle/123456789/15025 | |
| dc.language.iso | en_US | |
| dc.publisher | Baltija Publishing | |
| dc.title | Features of the Advertising Discourse. | |
| dc.type | Working Paper |
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