The Role of Value Segments in Shaping the Cognitive Discourse of English-Language Culture

Abstract

In view of globalization, the study of the interaction of value segments with cognitive models of English-speaking discourse is important for understanding the mechanisms of intercultural communication. The aim of this study was to identify the mechanisms of influence of value segments on shaping of cognitive discourse of English-speaking culture through the study of their interaction with cognitive models and cultural landmarks. The study employed the following methods: cognitive discourse analysis (CODA), content analysis, survey, and statistical analysis (analysis of variance (ANOVA) and correlation analysis). The results showed that among cultural landmarks, Social Relations (4.4) and Long-Term Orientation (4.1) had the highest average scores, which play a key role in the formation of cognitive models of discourse. The Empathy (4.4, correlation 0.80) and Creative Thinking (4.3, correlation 0.81) cognitive styles demonstrated the greatest impact on shaping of value segments. ANOVA results (F = 3.24, p = 0.04) confirmed statistically significant differences between groups of respondents in the influence of their cognitive models on discourse. The practical significance of the results is the possibility of their use for the development of educational programmes aimed at the development of intercultural sensitivity, empathy, and critical thinking. Future research may include expanding the sample, involving representatives of different cultures and conducting an analysis of discursive models in multilingual environments.